The spot will air nationally during pregame shows on Feb. And that’s why we make a lot of efforts to create offers and free-to-play games and on-boarding experiences that are very friendly in that moment.”Ĭoolidge stars in FanDuel's spot as “Lady Luck,' arriving at the airport for a trip to Bora Bora For sportsbook, pregame is the game “It’s where you pull in more casual fans. “There is no single game all year that will come close to the volume of bets, activity and customer engagement that we will have around the Super Bowl,” said Mike Raffensperger, chief marketing officer for FanDuel. The Super Bowl is more about bringing in a casual fan who gambles less and watches less, but still might return when the mood strikes them – and maybe sample FanDuel’s far more profitable online casino once it’s legal in their state. The opening weeks of the season bring fierce competition to attract the attention of the more seasoned bettors, a cohort likely to deliver higher than average lifetime values to the sportsbooks that can land and keep them. Sportsbooks consider the start and end of the football season as crucial customer acquisition periods. It’s a simple offer geared to the sportsbook’s target consumer in the runup to the most watched event of the year, which also has the broadest audience - choose either side to win and get paid at exorbitant odds, set to match the Roman numerals of this Super Bowl, if you’re right. The hook: With FanDuel offering new customers 56-1 odds on either team to win the Super Bowl - a generous $280 payday on a max bet of $5 - Lady Luck can finally take some time off.

The Super Bowl-themed TV spot that FanDuel rolled out this week features actress Jennifer Coolidge as “Lady Luck,” arriving at the airport for a trip to Bora Bora. FanDuel tabs Jennifer Coolidge for Super Bowl-themed spot

Credits include a slew of Wieden+Kennedy Nike spots and, more recently, ’s Captain Obvious. But here’s a tidbit for you: It also was directed by sports advertising royalty, Stacy Wall, who was a member of our first SBJ Forty Under 40 class back in 1999.

The long-expected Caesars Sportsbook Super Bowl ad will feature Caesar, Cleo and the Mannings.

Draftkings super bowl 2024 commercial